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Portafolio

21 Agosto 2012

Casino de Telde

Diseño de identidad corporativa y elementos de comunicación del casino.

Se destacó el casino como un punto de encuentro siempre abierto y multidisciplinar. La paleta tonal ha sido seleccionada del propio entorno al casino:

Marrón: los troncos, las balconadas, etc... Verdes: los frondosos árboles
Naranjas y amarillos: las flores y el amarillo corporativo del escudo municipal
Rojo: del escudo municipal. Representa la fuerza del espacio y completa la gama.

En aplicación a todo color expresa movimiento continuo, y en versión monotonal es una estrella identificadora de interés. Se busca una imagen colorida, integradora, moderna y modernizadora.

Tipográficamente se optó por una familia de gran legibilidad y amplio contraste: Gotham. Aporta sobriedad al conjunto y se identifica en escala de grises para mantener el equilibrio de la institución.
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