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Portafolio

12 Noviembre 2012

Crowdacy

Desarrollo de imagen gráfica para proyecto de comunicación de proyectos de base crowdfunding, ideada por el gestor cultural Héctor Muñoz.

El nombre de marca surge de la propia premisa de dicho tipo de financiación: democrático, abierto y plural. La nueva forma de culturizar: la democracia de la multitud.

A nivel gráfico se optó por elementos claramente identificables de las nuevas ideas: la idea (bombilla), la globalización (formación circular y estable), los logros (las hojas) y los objetivos pendientes de cubrir (los vacíos guionizados). La multitud es quien da sentido y luz a la idea, como filamento iluminador (W) de We (nosotros) y croWd.
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